Tarah Prater Perini ~ 206.310.8437 ~ tarahperini@gmail.com ~ Resume ~ Portfolio

Email Design Samples

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The top slot in this email is for our Guestbook feature, I designed a decade driven slot that will recognize what decade the person is from and then tailor the image to them.

The decades we featured were 60's, 70's, 80's and 90's.

This email slot performed VERY well!

roll call - military newsletter for marines

Their are 5 variations of this newsletter: Navy, Air Force, Army, Mariners and generic military.

This newsletter was sent out to people in the above branches of the military to keep them informed as to what was going on in their affliations. The generic military newsletter went out to those in the military that didn't specify what branch they were in.

This was a Classmates Connections template redesign idea. We ended up using it as our Thank You mailer instead as it was a design people really enjoyed.

The Thank You mailer is the first mailer members get once they sign up for a Gold membership.

This was a Message Center reminder email that was sent to people who had messages waiting but hadn't been to their account in awhile. We actually did a design test on this mailer and this design won.

I was trying to go with a nostalgia feel but transformed it into an old horror movie poster.

It was an idea that was considered "out of the box" in regards to our normal design standards.

maps member service announcement

This was a mailer to tell people about our new maps feature.

This mailer brought in a lot of traffic to our site and had one of our highest click through rates of 2007.

This was a mailer that went along with a site promotional sweepstakes called Home for the Holidays.

I worked along side our site promotions to match the mailer with the site so that there would not be a disconnect for the member.

member service announcement telling members it's free to post

This was a mailer to tell our members about the discussion boards - we wanted to drive traffic to this area of the site and this mailer helped accomplish that.

We pulled in real conversations from members on the site into the mailer to peak users interests.

member service announcement telling members it's free to post

A member service announcement to tell members it's free to post on the site now. We decided to segment users by creating serveral variations depending on if the member was a woman, a man or in the military.

This was the one that went to men and women.

Gold Standard was an email that was created for Gold members so we could share with them updates about their current and new benefits.

This email went through many redesigns, this was the last one we did and I was the designer who came up with this design.

 

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